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Books
for Travel Agents
As a service to
the travel agent community, these hard-to-find specialty books are
offered here for easy online ordering.
As you can see, many of these books are outrageously expensive, so I have provided you with links to Amazon.com, where you can often find used copies in excellent condition at a much more reasonable price.
Group Travel
Martha Sarbey deSouto, CTC
$112.95 ©1993, 320 pages. Revised second edition
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The award-winning
guide to making big money in group travel.
Here's everything
you need to know to design, negotiate, book, price, sell, and
conduct your own specialized tours and earn money outside the
commission structure.
This second
edition contains all new chapters on the latest developments
in the group travel marketplace.
This book
is not cheap but it is, hands down, the best book on the subject.
That must be why we sell more copies of this book than any other
travel agent book featured on this page. Highly recommended! |
Cruising: Guide
to the Cruise Line Industry
Dr. Marc Mancini, West Los Angeles College
$87.95 ©2004, 216 pages
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If you've ever considered
becoming a cruise-only agent, this is the book you need!
This comprehensive new
guide, written in conjunction with the Cruise Lines International
Association (CLIA), explains cruising in detail, the fastest growing
segment of the travel industry. Chapters cover everything from who
cruises and why to how to successfully market and sell cruises to
the public. |
Detailed information is
provided on cruise history, ship types, the cruise experience, where
to cruise, how the industry operates, and promotional materials. The
variety of activities -- including Internet activities -- found throughout
reinforces concepts through practical application of learned material.
Information on how to obtain Cruise Lines International Association
certification is included.
Discussion questions and activities help you test your understanding
of the material Workbook format facilitates practical application of presented
material Photos, graphs and sidebars expand the content of each chapterContains appendices, glossary and index
Cruise Lines International Association certification information
provided
Selling Destinations:
Geography for the Travel Professional
Dr. Marc Mancini, West Los Angeles College
$138.95 ©1999, 520 pages
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Professor
Marc Mancini approaches geography from a travel industry perspective.
He provides a complete look at the world's leading centers
of tourism and shows how a realistic knowledge of geography
can translate into sales. Thorough
and well organized, this fascinating book explains how to match
clients to destinations and services, the key to travel industry
success. In
addition to providing complete information about travelling,
destinations, lodgings, and things to do, each chapter concludes
with review activities that let you apply the information to
hypothetical travelers and situations. |
Geography of
Travel and Tourism, Fourth Edition
Lloyd E Hudman and Richard H. Jackson
$125.95 ©2003
If
you are adventurous in your travel or are interested in knowing more
than what is found in travel brochures, this book makes for interesting
reading. It gives a basic geographic overview of the world and each
major geographic region, providing insights about the geographic character
of specific regions to show how it establishes a setting for tourism.
All regions or countries have a brief overview of the cultural, physical,
and tourism characteristics of the region or country. The cultural
characteristics are in the form of cultural capsules pertaining to
the people and some tips as to personal actions that are acceptable
and others to be avoided. Following the analysis of the geographic
character the text discusses the tourist attractions in each of the
regions, focusing on the geographic features that are important for
creating a desire to visit that region.
The authors highlight
the most significant attractions, which combine with the geographic
facts of the region to form the uniqueness of the area for visitors.
In some cases there are differences of opinions concerning which are
the major attractions, but those presented in the text provide an
overview of the character of each specific tourist destination region.
Tourists themselves
also create geography. An area with few tourists is different in character
from an area with large numbers of visitors. The origin of tourists
also affects the environment; as for example visitors from Great Britain
create a different environment than those from France because of their
differing expectations and resultant services.
- Expanded use
of graphs and maps illustrate major tourism destinations provide
a visual overview of decade patterns and markets.
- Country profiles
and Cultural capsules provide background information about the character
of the country and interacting with the locals.
- Physical geography
descriptions provide the character of each area and increases understanding
of attractions and seasonality.
- Internet address
and suggested assignments give the reader an opportunity to explore
a region or country's web page(s) to discover various attractions,
define itineraries and explore tourism infrastructure.
A Practical
Guide To Fares & Ticketing, Third Edition
Jeanne Semer-Purzycki
$106.95 ©2001, 436 pages
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Airline ticketing is one of the most complex areas of the travel
business. That's why this comprehensive book is so terrific.
It'swritten in an easy-to-use, understandable manner that will
get you up to speed quickly.
The text adheres to the "ARC Industry Agent's Handbook,"
the industry standard for the sale of airline transportation
in North America. It includes the most current information and
practices, including sales, promotion, booking, pricing, and
ticketing of airline travel.
This is a useful guide for the practicing professional, but
it has also been designedwith the growing number of home-based
travel agents in mind. It provides all the information required
to sell and book airline travel.
Benefits:
• Explores the expanding role of the Internet and
how it can be used as a research tool
• Includes a comparison of manual airline transactions
with automated forms and displays from the agency's computer
reservations system
• Includes the most current information available,
including electronic tickets and passenger rights
• Real-life examples prepare readers for the realities
of the workplace
• Emphasizes air transportation resources including
desktop OAG, travel planners, computer reservation systems,
and the Internet. |
Conducting
Tours
Dr. Marc Mancini, West Los Angeles College
$90.95 ©1996, 304 pages
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Get out
of the office and on the road!
Packed
with practical information for those seeking careers as tour
guides, this book also provides invaluable insights for other
travel professionals.
Mancini
provides the basics of escorting and tour planning and then
moves on to such complex subjects as cross-cultural sensitivities,
group behavior, diplomacy, and dealing with emergencies. |
Selling Tourism
H. Kenner Kay, CTC
$55.95 ©2003
This
comprehensive new book was written for anyone striving to build a
successful career in the tourism industry. From the student to the
seasoned professional, this how-to guide offers specific steps on
approaching and closing potential sales, improving technique by focusing
on attitude and problem solving, and providing expert customer service.
The reader will find the material widely applicable, as it addresses
all sectors of the tourism industry, including adventure and recreation,
tourism services, attractions, transportation, events and conferences,
travel trade, accommodations, and food and beverages. Offering thorough
coverage of the tourism sales process, this book is the perfect on-the-job
resource.
- Tourism sales process
presented in 12 points, providing step-by-step instruction on how
to approach and close a potential sale.
- Presented material can
be utilized for all sectors of the tourism industry, making it widely
applicable.
- Role-playing exercises
provide practical situations to learn from.
- Offers instruction on
how to increase sales by focusing on attitude and problem-solving
skills.
Selling Cruises, 2nd Edition
Claudine Dervaes
$39.95 ©2003
Selling
Cruises gives you a thorough understanding of cruise travel, from
freighters to luxury cruising. Knowledge of geography and cruise destinations
is emphasized, with all world ports identified on maps and described
with marketable appeal. The book also presents key information on
applying effective sales skills, qualifying clients for selecting
the right cruises and nautical terminology, and references on cruise
lines and ferry services offer useful introductions to this unique
industry in travel.
- Includes Web
site addresses
- New information
on freighter services
- New marketing
and promotional ideas
- Teaches advantages
and disadvantages of cruise travel
- Explains cruise
charts, pricing procedures, booking terms, and defines cruise terminology
from A to Z
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