Define market share override programmarket share override program. An enhanced commission system in which a supplier (typically an airline) will pay a travel agency an override only when the agency's percentage of sales of the supplier's product exceeds by a specified amount the supplier's market share in the travel agency's market. In other words, a travel agency's sales of an airline's tickets might have to reach 33% of the agency's total airline sales before the airline, with a market share of 30% in the agency's market, would pay the agency an override. To look up another word, click here. The Travel Industry Dictionary is provided courtesy of www.HomeTravelAgency.com |